A website is an important factor in branding yourself or your business out there and there are a number of elements to keep in mind when creating the content for your website. A web designer or developer can take care of the design elements but if it is your website, the content and overall look is your responsibility.
Generally most websites have a home page, an “About us” page and various other pages which form the base of your website but a good headline on your home page is what makes people want to read more about what you or your business does.
Do write about what benefits you can offer your potential customers or clients, they will certainly look on you a lot more advantageously if you show what value add and solutions you can offer for their business.
If you have testimonials from existing clients, put these on your website albeit in a shortened form, this shows that clients trust you and that goes a long way in putting new and potential clients at ease.
4. Success indicators
Awards and recognitions are also good elements to add on your website as they make a very good first impression on potential and new clients.
5. No jargon
Do not write a lot of technical jargon on your pages, people lose interest and the idea is to capture your audience’s attention for more than the 20 seconds that is the average time a person spends on landing page.
6. Navigational Buttons
Visitors need a clear path from your landing page to your home page as well as your other pages on your website. Your navigation should be simple and clearly visible on your landing page, preferably on top but if on the side, then a site map at the base of your landing page would be beneficial as well.
Where possible include visuals on your various pages, just having content and no visuals will mean very little visitors to your site and you will not be happy when you view your analytics.
This is a tricky one, whilst we all would like to have funky fonts on our website to be different, they might not be easy to read and will frustrate your visitors, so try and use fonts that read easily on the web.
9. A second opinion
Get friends or family to read through your content and critique your website – rather let them be the judge and find anomalies than clients and potential clients find them. Positive criticism is good.
10. Keep content current
Keep looking at your website, it is a work in progress, add new stuff when you have things to add and ensure that your contact details are always up to date.